False Advertising: Skinny Girl Wriggles Free, while Pom and Arizona Beverages Fizzle
Supermarket NewsFebruary 5, 2013
Zelle Hofmann partner Christopher Micheletti and associate Eric Buetzow wrote an article titled, "False Advertising: Skinny Girl Wriggles Free, while Pom and Arizona Beverages Fizzle,” for Supermarket News' Refresh blog.
Makers of Skinnygirl Margarita — originally developed by reality TV star Bethany Frankel — escaped a false advertising class action last month when the New York federal judge overseeing the case denied the plaintiff’s motion for class certification. The margarita brand was previously swept up in the wave of litigation brought against food and beverage makers that label their products as “All Natural” (as covered on this blog here, here and here), and courts are now beginning to resolve the make-or-break issue of class certification.
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